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Great People
with Great Ideas Sought for Annual ICIG Business
Meeting
Want to get more involved in the
Internships & Careers Interest Group? All AEJMC members with
interest in internships and careers are encouraged to attend the
business meeting at the conference. All of this year’s panels are a
result of ideas that came forth at the business meeting last year,
making program development very efficient and effective. If you have
programming ideas and want to discuss them ahead of time, please
contact Program Chair Alan Kirkpatrick at
alan.kirkptrick@colorado.edu or 303-492-5480.
The
business meeting will be Tuesday, August 7, 4:30 to 6 p.m. Check
your conference schedule for the location in the Hyatt. Items of
business include the issue of internships & career research, the
status of the group's application for renewal and programming ideas
for 2002 in Miami.
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ICIG
presents ambitious slate of
programming in D.C.
Alan Kirkpatrick, Vice Head & Program Chair
The Internship and
Careers Interest Group has pushed into some new territory for its
programming during the AEJMC annual conference Aug. 4-8 in
Washington, D.C.
ICIG members
attending the conference will find:
- The group is the primary sponsor for five of its seven
cosponsored sessions.
- ICIG is sponsoring its first pre-convention activity.
- All but two ICIG programs are cosponsored with large,
discipline-oriented divisions (in particular, Newspaper and RTVJ).
Another difference is that this
year ICIG will not sponsor a research session, due to a shortage of
papers submitted. Whether ICIG will continue to participate in
career-related research will be a major topic at the group's annual
business meeting 4:30 to 6 p.m. on Tuesday, Aug. 7.
ICIG offerings begin with a
three-part workshop examining journalism students at risk. Panels
will include "Students as Human Subjects: Appraising Risk and
Crafting Protections" and "Covering Columbine."
In Harm's
Way: Educators, Students and the News
Saturday, Aug. 4
5:30 to 10 p.m.
Co-sponsor: Newspaper (primary)
Moderating: Frank E. Fee, Jr., North Carolina, and
Beth Gaeddert, Colorado.
Panelists include:
Bonnie Bucqueroux, Michigan
State
Meg Moritz, Colorado
Roger Simpson, Washington
Vicky Sama, CNN associate
producer and instructor at Colorado
The first of three
ICIG-sponsored sessions on Sunday, Aug. 5, is a review of D.C.- area
news internships and what journalism educators need to know to
prepare students for them.
The D.C. Experience: Capital Ideas for News Interns
Sunday, Aug. 5
8:15 to 9:30 a.m.
Co-sponsor: Newspaper
Moderating: Alan Kirkpatrick, University of Colorado at
Boulder
Panelists include:
Terry Michael, Washington
Center for Politics & Journalism
William Keyes, The
Institute on Political Journalism at Georgetown University
Jennifer Gibson, CNN
Tony Harris, Bureau of
National Affairs
Next up is a look at RTNDF’s new
Excellence in Journalism Project, through which college journalism
educators spend a summer at a broadcast news operation. Among the
panelists are a professional who sponsored one of these mid-career
interns and educators who interned in 2000 and 2001.
Mid-career Interning: Faculty Going from Classroom to
Newsroom
Sunday, Aug. 5
4:15 to 5:45 p.m.
Co-sponsor: RTVJ
Moderating: Dana Rosengard, North
Carolina
Panelists:
Robert
L. Jones II, Trinity College
C.A. Tuggle, University of
North Carolina
Staci
Feger-Childers, news director, WMAR-TV, Baltimore
Roz Stark, executive
director, RTNDF
Various aspects of merging news
media practice and curricula are examined in the final Sunday
session.
Convergence in the Curriculum
Sunday, Aug. 5
6 to
7:30 p.m.
Co-sponsor: RTVJ
Moderating: Michelle Betz,
Central Florida
Panelists include:
Edward Jay Friedlander,
South Florida
Donna Reed,
Tampa Tribune
Jerry Renaud,
Nebraska-Lincoln
Doug
Mitchell, supervising producer, NPR Weekly Edition
Two afternoon panels are scheduled
for Monday, Aug. 6.
At the
first, a panel of female media managers will focus on how journalism
educators can prepare women (who comprise 65 percent of all
journalism students in the U.S) for jobs atop the organizational
chart and how the presence of women as managers affects the culture
of an organization, including what newsrooms cover.
Women at the Top: Lessons Learned and Learned and Learned
Monday, Aug. 6
2:45 to 4:15 p.m.
Co-sponsor:
Commission on the Status of Women
Moderating: Beth Gaeddert
Panelists include:
Joan
Konner, former dean, Columbia Graduate School of Journalism.
Sharon Rosenhouse, South
Florida Sun-Sentinel
Sue
Bunda, senior vice president, CNN/U.S.
Carolyn Lee, assistant
managing editor, New York Times
The second Monday panel offers
insights for journalism educators as to what students need to know
about the hard-nosed business side of broadcast journalism careers.
Contracts, Unions and Agents: Preparing Students for the
Business of the Broadcast Industry
Monday, Aug. 6
4:30
to 6 p.m.
Co-sponsor: RTVJ (primary)
Moderating: Jim
Upshaw, Oregon
Panelists include:
Marcy Vandervoort, on-air
talent coordinator, Broadcast Image Group, San Antonio
Dave Cupp, news director,
Charlottesville, Va.
Tim
Furlong, news reporter, WLNE-TV, Providence, R.I.
John Doolittle, American
Bob Papper, Ball State
Every year, ICIG helps to sponsor
at least one session on how to provide students with career-entry
skills. Temple’s Michael Maynard will add a humorous twist this year
through various cartoons he has collected that show how not to go
about getting a job. The cartoons and other materials will be made
available to audience members.
A Light-Hearted Look at Serious Career-entry Gaffes
Tuesday, Aug. 7
2:45 p.m. to 4:15 p.m.
Co-sponsor:
Community College Journalism Association
Moderating: Michael
L. Maynard, Temple
Panelists include:
Fran Bernhards, Ketchum
Communications
Ron
Krannich, Impact Publications
Martha Lequeux, The
Washington Post
Arlene
Scadron, Pima Community College
ICIG sessions conclude this summer
with the annual business meeting. Items of business include the
aforementioned research question, the status of the group’s
application for renewal and programming ideas for 2002 in Miami.
All AEJMC members with
interest in internships and careers are welcome to attend. All of
this year’s panels are a result of ideas that came forth at the
business meeting, making program development very efficient and
effective. If you have programming ideas and want to discuss them
ahead of time, please contact Program Chair Alan Kirkpatrick
at alan.kirkpatrick@colorado.edu or 303-492-5480.
ICIG Business Meeting
Tuesday, Aug. 7
4:30 to 6
p.m.
Moderating: Teresa Mastin, Middle Tennesssee State,
ICIG head
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ICIG Up for
Renewal
Teresa Mastin, ICIG
Head
The Interest Group status of the
Internships and Careers Interest Group expires on September 30,
2001. Maintaining interest group status requires filing a formal
petition for renewal, which the AEJMC Executive Committee considers
at its second meeting during the August
convention.
As the current head of
ICIG, it was my responsibility to submit the renewal report. One of
the primary requirements of the renewal report was to document our
accomplishments during the past two years. As it is important that
every member is aware of the goals set by the ICIG leadership, below
you will find an excerpt of the report that focuses on ICIG’s goals
and accomplishments. We have actually come a long way since the
establishment of the interest group in 1994. Not only has membership
increased tremendously, from eight in 1994 to 76 in 2000, we have
become a more solid internships and careers information
repository.
I hope each of you will
take time to read this year’s annual report, which was prepared by
Alan Kirkpatrick, incoming head. The full report is available in
this issue of the newsletter. Alan served as the program chair this
year. The caliber of programming offered is a direct result of
Alan’s dedication and perseverance.
It has been a great pleasure for
me to serve as a leader in ICIG for the past several years. As is
often the case when one holds a leadership role, I learned a great
more than I gave. That being said, I am excited about turning my
responsibilities over to Alan. He has many great ideas that are sure
to move ICIG to the next level.
I
would like to encourage each of you to join us at the business
meeting, which will be held from 4:30 - 6:00 p.m., Tuesday, August
7th. We will use the meeting to brainstorm about programming ideas
for the 2002 convention. Also, it is important that we discuss the
status of research in our interest group.
I look forward to seeing each of
you in D.C.
Excerpts from the 2001 Renewal Report
5B. Group Accomplishments
- An examination of ICIG goals for the past two years shows that
the interest group has experienced a great deal of success. ICIG
has worked diligently to establish itself as a resource that
academics and practitioners can look to for an active conversation
regarding how the groups can work together more effectively. For
example, during the past two years ICIG has sponsored numerous
panels that covered vast changes in the communication industry. A
main focus has been to help academics stay current-and help their
students to do likewise-in the midst of constant industry changes.
- ICIG has developed a Web site that is well maintained and
frequently updated. The site provides a range of resources for
ICIG members and the entire AEJMC membership. The web address is
http://www.psu.edu/dept/comm/icig/. The site links to the ICIG
new online newsletter, a database of internship sources as well as
other features. The ICIG listserv was launched to provide a venue
for online discussion and sharing. Anyone who wants to join or
post to the listserv can do so. Instructions for using the
listserv are given at the ICIG web site. This Web site has the
potential to be developed into a national resource of internships
and careers information and forums.
- We have also made a concerted effort to reach out to graduate
students, encouraging their involvement in ICIG. This past year we
sponsored a workshop that covered employment opportunities for
international graduate students. The session was well attended.
Additionally, a PF&R panel session that focused on helping
graduate students develop a working understanding of how to
negotiate their first academic job was extremely well attended.
- We have been quite successful in building a strong officer
base. We have officers lined up for the next two years. Women,
minorities and graduate students are represented in our officer
base. A diverse officer base has helped ICIG offer the membership
a broader coverage of ethnic, racial, gender, and cultural issues.
- We have strengthened our programming ability by establishing
relationship with a wider range of divisions and interest groups.
During our early years, we most often partnered with a few
interest groups.
- This year, for the first time in ICIG history, a
pre-convention workshop will be provided for the general AEJMC
membership. The ICIG/Newspaper Division pre-convention program,
“In Harm’s Way: Educators, Students and the News,” is an attempt
to recognize that while there's an identifiable movement to
provide some sort of after-coverage support or counseling for
journalists who cover traumatic events, similar needs for student
journalists also should be considered.
- Our weakest link has been research. This year, despite sending
“invitations to submit research” to individuals who have submitted
research to ICIG over the past several years, only two research
papers were received. As a result, we decided not to sponsor a
research session. We will discuss the nature of research for ICIG
during this year's business meeting.
5C. Why this group fills a unique niche within AEJMC
As internships are integral
components of practically all communication discipline areas, we
provide a tremendous service for all divisions and interest groups,
providing general information about internships and careers. The
ICIG interest group is able to program panels that cover the broader
range of issues related to internships and careers. In other words,
because we are in tune with the broader view of internships and
careers, were are able to provide all AEJMC divisions and interest
groups with a foundation they can build upon in their specialty
areas. For example, we often program panels that cover ethics,
gender, race, ethnicity, etc., as they relate to internships and
careers. In turn, divisions and interest group are then able to
program internship and careers panels as they relate specifically to
their specialty area.
Moreover, keeping in mind
rapidly changing journalism and mass communication technologies and
other employment trends, the ICIG endeavors to provide updated
job-market information for faculty members who, from their academic
perspectives, may not be able to keep up with such movement easily.
Recent examples include AEJMC
panels about agents and contracts, District of Columbia internship
updates, RTNDF’s new mid-career interning program and how to prepare
students for online newspaper jobs. Also included in panels have
been updates on new laws affecting international journalism and mass
communication students entering the academic job market, and keyword
strategies in light of many employers’ practice of scanning resumes
electronically.
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Interns to
Partners: One Example
of a Grad Level Internship
Program
Richard L. Barton
College of
Communications
The Pennsylvania State University
Ernest Boyer believed that
teaching should be organized so that it serves as a staging area for
action. Following that logic, recent research on graduate education
is brimming with suggestions that it is time to “re-envision” or
“reshape” graduate programs so that grad students can be trained to
connect with the world beyond the research-centered academy. That
“other world” is variously described as “business and professional
reality,” “the real world of practitioners,” or “the arena of
community service and public scholarship.” Few would argue that
graduate students will not benefit from bringing their research and
creative skills to the active forums of business, government and
public service.
However,
graduate internships can't simply follow the undergraduate
internship model. Graduate education is built upon highly
individualized programs of study that are organized around specific
long-term research/creative projects. These programs require careful
planning and collaboration by the grad student and his/her faculty
committee. When we contemplate internships at the graduate level the
inevitable question from the university community is “what does this
internship have to do with rigorous grad-level research
expectations?”.
In the College
of Communications at Penn State grad student advisers collaborate
with their advisees, the Internship and Placement Director and the
Graduate Dean in planning and evaluating each graduate student’s
internship. The primary aim of this collaboration is to establish a
dynamic, reciprocal connection between the internship experience and
the research/creative plan of the student’s approved program of
study.
This process involves
the following steps:
- Grad student discusses internship plans with his/her faculty
adviser
- Student meets with Internship/placement coordinator to explore
possible sites.
- After a site is selected and approved, the student prepares a
2-3 page formal proposal for the internship including the project
objectives and a rationale for the project in the context of their
approved academic program. More specifically, the proposal
includes:
- A description of the
activities planned at the internship site; observation,
participant/observation, specific job/task assignment etc.
- A description of the
research/observation questions that will be used to guide,
organize the internship experience. A brief discussion of the
appropriateness of this particular internship for the student's
particular program.
- A Description of the method of
observation/participation, data gathering, collection of
evidence and note keeping strategies (journals, etc.).
- A Formal statement of approval
by the student's academic program adviser.
- Graduate Dean reviews the proposal package.
- Internship Site supervisor and the College’s Internship
Coordinator confirm the agreement to sponsor the grad student.
- Following the internship period the Internship Site Supervisor
provides a detailed description of the student’s involvement at
the site and an evaluation of the student's performance, benefits
for the student and for the intern organization. Evaluation of and
suggestions for the grad internship process are submitted as part
of this review.
- Grad student submits 10-15 page comprehensive summary report
of the internship experience using the criteria outlined in the
proposal.
- The faculty adviser and Associate Dean review the final report
and assign a grade for the experience.
As an option to the more
traditional solo internship experience our grad students can
participate in our Research Partnerships with Professionals Program.
In this program teams of advanced grad students led by senior
faculty contract to work on long-term projects with a particular
organization. Research and/or creative projects are designed to be
compatible with faculty, grad and the client’s objectives. In return
for the work of the research teams, professional partners make
financial contributions to the College’s graduate programs to
support fellowships, research facilities etc.
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Getting a Job in
Media Still Tough
But Online Networking Can Help
Darby Saxbe
mediabistro.com
Ten years ago, breaking into the
media industry was tough. If you were looking to land an entry-level
job, you probably spent a few weeks licking envelopes, cold-calling
secretaries, and begging your bigwig Uncle Herbert to introduce you
to his editor friends. Jobs were tight in those days, especially for
newcomers; the magazine and book publishing worlds were famously
insular, and the early ’90s recession created cutbacks and hiring
freezes that hit the media industry especially hard. Working
personal connections and pounding the pavement seemed like the only
ways to get a foot in the door.
Today, breaking into the media
industry is...tough. Welcome back to a media job market that’s
reminding jobseekers of the last Bush administration. Personal
connections still matter, and the most tantalizing jobs still seem
to get filled before they're even advertised. But while the
job-hunting landscape may look bleak to entry-level candidates, the
media hiring game has changed significantly during the last decade.
Three years of stunning economic growth, a proliferation of new
niche titles and presses, and the introduction of new job-placement
technologies haven’t made the search for media jobs any less
competitive, but the market IS more accessible to new entrants, who
have more job-hunting tools at their fingertips than ever before.
In the early ’90s, job-hunters
seeking a foothold in the media industry had only one resource at
their disposal, the newspaper classified section. The buck stopped
at The New York Times, where the city’s magazine and book
publishers listed new jobs. But insiders knew that the best listings
weren’t advertised in newspaper classifieds - they were transmitted
across the phone lines from one trusted friend to another. Without a
Press Club for editorial folks, newcomers struggled to make the
connections that could launch them into book, magazine and newspaper
jobs.
Media industry denizens
made several attempts to bridge the gap between the anonymity of
classified ads and the often cliquey world of the editorial elite.
mediabistro.com was born out of one such attempt. In 1993, Laurel
Touby, a freelance journalist and columnist for Glamour and
Working Woman, felt lonely. She worked from home and wanted
to meet people in her industry. She began a series of salon-style
cocktail parties for media industry veterans, freelancers and
in-house editors alike. The parties, called Laurel’s Press Club,
caught on, and Touby’s database of invitees grew from 20 people to
several thousand.
In 1997,
Laurel’s Press Club reinvented itself with the benefit of the same
medium that has since transformed the way media outlets publish,
promote themselves, and recruit: the World Wide Web. Touby created a
simple page where her party guests could post announcements and chat
online. Her page, originally called hireminds.com, became a virtual
water cooler for editorial folks and a magnet for job listings.
Because Touby’s user base was created by word-of-mouth, editors felt
comfortable posting the kinds of under-the-radar jobs that they
wouldn't submit to the Times.
Three years later,
hireminds.com had blossomed into mediabistro.com, a Web site with
16,000 registered members who checked the site regularly for events
listings, a bulletin board, a health insurance program for
freelancers, and a job board with more than 200 postings a month.
After raising a million dollars from Gotham Capital Partners in July
2000, Touby hired a staff and expanded her media-only parties to Los
Angeles, San Francisco, Washington, D.C., and London, in addition to
New York City.
mediabistro.com’s rapid growth mirrors the explosive expansion of
the electronic recruiting industry between 1997 and 2000. As
thousands of companies sprang into existence, buttressed by billions
of dollars in venture capital, internet companies and traditional
media companies fought over a dwindling pool of job-seekers, and
spent unprecedented amounts of money identifying and attracting
employees. Recruiting sites like Monster.com, Hotjobs.com, and
mediabistro.com thrived, as HR departments began advertising job
openings on multiple sites in order to grab the attention of
candidates. Job posting aggregators like Recruit USA and Webhire
made it possible to get a single job posting in front of hundreds of
thousands of job candidates; companies eager to sniff out passive
candidates turned to resume databases like JobDirect.com and
Webhire.com.
Despite the
current industry gloom, the party’s not completely over - and the
internet boom did make some valuable contributions to the media
industry. Even retrograde The New Yorker went online this
fall, suggesting that the Web will continue to grow in importance to
readers. New interactive web communication models like discussion
boards Plastic.com and Slashdot.com have gained recent attention.
And the plethora of online job boards and resume databases, now
increasingly niche-specific, have brought once-exclusive job
listings in front of a larger audience. Freelancers can create
virtual portfolios of their clips and zap them to editors instantly;
instead of just calling personal friends, editors can post freelance
assignments online and attract a wider group of candidates without
drowning in paper resumes.
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Screening
Possible Internship Sites
R. Ferrell Ervin
Department of Mass Communication
Southeast Missouri
State University
Since its inception, journalism and
mass communication education has had an understanding that essential
skills cannot be learned through lecture and textbooks alone.
Theoretical courses and discipline-based literature, history,
ethics, law and theories have been coupled with an experiential
component. Within the last two decades, most other disciplines have
been caught up in the current frenzy of experiential learning that
is sweeping the American academic scene.
Making experiential
educational valuable depends on a very careful matching of the
intern’s strengths to an internship opportunity, a clear
understanding of the organization’s needs, and the educational
institution’s expectations of minimum standards of educational
development.
Most internship
programs have developed very detailed schemes to evaluate the
student's strength through grade point standards, recommendations of
classroom teachers, student media supervisors and/or part-time
employers, and portfolio reviews. However, some programs are so
“happy” to find an additional internship site that they may not
complete a careful review of the site supervisor who is expected to
mentor the intern.
At the bare
minimum site supervisors should be required to provide resumes for
evaluation of academic background and professional accomplishment.
But this is not sufficient. An academic representative should visit
the internship site to evaluate the site environment and to
determine the site supervisor’s management style.
Site supervisor management
styles have been variously described as:
- “nurturers”-those with an open attitude whose hands-on
approach demonstrates a willingness to teach or model professional
behavior and skills,
- “providers”-those defining tasks and allowing the intern to
independently succeed or fail before the supervisor reviews work,
and
- “team players”-those driven by results who challenge the
intern to do her/his best but allow the intern to sink or swim.
If a university expects the
site supervisors to be “nurturers” who are genuinely concerned about
the students' educational welfare, journalism and mass communication
programs should be expected to help train supervisors. At Southeast
Missouri State University we:
- identify potential internship sites,
- invite representatives of those sites to attend internship
interest meetings often held in conjunction with our alumni
organization or hosted by representatives of our professional
advisory council,
- participate in Q and A sessions about student internship
requirements, ask professionals interested in being site
supervisors to voluntarily provide copies of their resumes,
- evaluate resumes for appropriate backgrounds,
- arrange for a site visit, and, if appropriate,
- ask supervisors to attend short training sessions. These
sessions always include former interns discussing successful
corporate or media internship programs and site supervisors from
those locations.
It is imperative, however, that
before any site approval is issued, that an on-site visit be made to
the proposed site. By observing the manner in which the supervisor
initiates both positive and negative feedback with his staff and
associates, one can identify whether the proposed site supervisor
will be an active participant in the student's learning
objectives.
My experiences
indicate that the best site supervisors are those who articulate
very deliberate educational objectives for their interns. As
supervisors, they are committed to intern involvement in very
specific phases of the profession. They are convinced that hands-on
guidance should be provided so that the intern's experiences are
significant and that the work performed will build a graduate's
portfolio.
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International Internships for
Academics
Michelle Betz, ICIG Teaching Standards Chair
As academics, we are often so
focused on helping our students find internships that we forget
about internship possibilities that exist for us, and there are
many, including opportunities outside the United States.
International internships for
academics can prove valuable for a variety of reasons. They allow us
to gain practical experience in our areas of expertise that is not
only important to us as academics in the field of communications,
but also gives us more credibility in the eyes of our students.
Interning overseas can also provide unique opportunities to conduct
research. We can share with our colleagues overseas, making valuable
contacts not only for ourselves, but for our institutions and our
students. Finally, just the experience of living and working in
another country provides us with a vast array of experiences that we
would be hard pressed to have staying at home in a known and secure
environment.
The Internship
and Career Interest Group, together with the International
Communication Division, has started a database of international
internships for journalism and communications educators. The
database can be found at the ICIG website: http://www.psu.edu/dept/comm/icig/.
The types of internships are
varied and include well-known opportunities such as the Fulbright
Scholar Program and the Knight International Press Fellowship
Program. Additional opportunities include training documentation
workers of human rights organizations, doing volunteer public
relations work in Central and Eastern Europe, Asia and South
America, and curriculum development in China.
While many of these programs
target media professionals, they will usually consider academics
with experience in the particular area. International internships
also vary as to how formal (or informal) the application process and
the actual internship are. Sometimes an application is required,
while some internships can be acquired by simply making a few calls
or firing off a few emails.
What other qualifications do
you need in addition to your professional and academic experience?
Usually none, although because of the location of many of these
internships, a second language is often desirable. The length of the
internship can vary from a week to several months and in some cases
a commitment for a longer period may be required. Of course there’s
always the question of money Ð is the internship paid or not? Again,
it depends on the program. Many internships are with
non-governmental organizations that have little funding available
for interns, even if they are highly specialized academics. Some
will pay travel expenses while other programs provide compensation
ranging from a few hundred dollars to several thousand. In some
cases spousal placement is also possible.
For more information on a
variety of international internships, check out the ICIG website. If
you don’t find what you’re looking for in the database, contact
companies and organizations directly, many of them are eager to have
an academic work with them, even if only short-term. Also, if you’d
like to make an addition to the database, please email Michelle Betz
at mmbetz@hotmail.com.
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Strategies
for Preparing an
Internship Orientation/Analysis
Nancy M. Somerick
School of
Communication
The University of Akron
Some students with excellent
communication skills may avoid taking an internship because they
fear entering an unfamiliar situation. Or, they may take an
internship and not do well because they are unfamiliar with their
organizations. Fortunately, these potential problems can be
alleviated through a well-planned and implemented internship program
that can result in a positive outcome for everyone.
In The University of Akron
School of Communication internship program, during fall and spring
academic terms, interns who remain in the Akron area are required to
attend a number of regularly scheduled seminars. During each
seminar, students obtain information and provide feedback about
their experiences. (Interns outside of the Akron area exchange
information by email, fax and phone.)
At the first seminar, an
orientation/analysis assignment is made. To fulfill this assignment,
students must interview their supervisors at their internship
organizations, review relevant available documents such as
organizational charts, and prepare a concise verbal report that is
presented to other interns during the next internship seminar, which
is scheduled the following week.
This assignment helps students
become acquainted with their supervisors, become familiar with their
organizations, give thought to the goals that they wish to
accomplish during their internships, compare what they are doing
with what other interns are expected to do, and obtain valuable
advice from supervisors about achieving success in the communication
field.
Each intern is asked to
prepare a verbal report that covers the following items:
- Identify yourself and your organization.
- Indicate your organization's location, how many people it
employs, and the products or services it offers.
- Identify your organization’s major target audiences.
- Identify your organization’s chief competitors.
- Identify your supervisor by name and title, indicate how long
your supervisor has been employed by the organization, and
indicate to whom your supervisor reports.
- Indicate your supervisor’s academic background and
professional background.
- Explain your supervisor’s advice for achieving success in the
communication field.
- Indicate the professional quality responsibilities that you
expect to perform.
- Explain the goals that you wish to accomplish with this
internship.
At the end of the academic term,
during the last seminar, students prepare a final verbal report and
indicate the professional quality experiences that they have
performed, they cite their major accomplishments, and they can
ascertain whether they have obtained (or modified) their original
goals.
Note: An earlier version of this article was
presented at the Plenary Session of Speech Communication Association
of Ohio’s 64th Annual Conference, Oct. 7, 2000, at Otterbein
College, Westerville, Ohio.
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Please send ideas and comments to Anne Hoag, mailto:amh13@psu.edu
July,
2001
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