Teaching Public Relations is a periodic monograph series designed to facilitate the exchange of ideas about effective classroom instruction. Copies are posted online and emailed to the PRD's membership.
Interested in sharing your classroom experiences with others? Review TPR's Publication Guidelines.
Send submissions to:
Professor Chuck Lubbers
University of South Dakota
Tel.(605) 677-6400
Fax (605) 677-4250
Issues published in Winter 2004 to present are posted in PDF format.
| Number | Title and Author |
|---|---|
| 85 | Will you be my friend? How public relations professors engage with students on social networking sites
Tina McCorkindale |
| 84 | Service-learning for branding success: A case of student-client engagement in Oklahoma State University's $1 billion capital campaign
Lori Melton McKinnon, Jacob Longan and Bill Handy |
| 83 | An experiential approach to improving students' critical-thinking and problem-solving skills
Brenda Wilson |
| 82 | Beyond the classroom: Developing statewide competitive public relations campaigns
Terry L. Rentner |
| 81 | Guidelines for teaching the social media release
Tiffany Derville Gallicano and Kaye D. Sweetser |
| 80 | Communicating with millennials: Exploring the impact of new media on out-of-class communication in public relations education
Richard D. Waters and Denise Sevick Bortree |
| 79 | Fulfilling psychological vs. financial needs: The effect of extrinsic rewards on motivation and attatchment to internship opportunities
Vincent F. Filak and Robert S. Pritchard |
| 78 | Team teaching to teach teaming
Susan Gonders and Doug McDermott |
| 77 | Brick & click: Using Web based interactive learning to supplement
Associated Press Style instruction in a traditional seated classroom
Linda Harvey and Joye Gordon |
| 76 | I'm a people person! A look at public relations major's perceptions of why they chose public relations as their major
Brigitta R. Brunner and Margaret E Fitch-Hauser |
| 75 | A continuum of power distribution between oranizations publics in
their two-way Web site communication tools
Terri Ann Bailey |
| 74 | Blogging 101. Introducing blog management into the public relations
curriculum
Richard D. Waters and Jennifer Robinson |
| 73 | Using weblogs in public relations education
Karen Miller Russell |
| 72 | A clarification of the differences between "product" and "consumer" in
public relations professional education. A call for the re-assessment
and
re-ordering of perception of stakeholders
Dean Kruckeberg |
| 71 | An examination of the current state of public relations
Brigitta R. Bruner and Margaret Fitch-Hauser |
| 70 | An application of message sidedness
JoAnn Roznowski and Brenda Wrigley |
| 69 | Predicting enjoymment, attachment and engagement in PRSSA
Robert S. Pritchard, Vicent F. Filak and Lindsay L. Beach |
| 68 | Public relations educators assess and report current teaching
practices
Julie o'Neil |
| 67 | Outcomes of utilizing the service-learning pedagogical approach in public
relations writing. Does the benefit outweigh the effort?
Tamara L. Wandel |
| 66 | Bringing the profession's leading
practitioners and scholars into the middle
America classroom at (almost) no cost
Susan Gonders |
| 65 | I don't know anything about science
and you want me to say what? b j Altschul |
| 64 | An essential component in teaching
public relations ethics David L. Martinson |
| 63 | Communicative benefits in a service learning project
Lee Bollinger |
| 62 | Beyond the "publish or perish" philosophy
A method for quantifying university-based service Lisa T. Fall and Pamela Bourland-Davis |
The issues below are formatted into Web pages (HTML).
| Number | Title and Author |
|---|---|
| 61 | Public relations graduates:
A survey across three institutions
Diane Atkinson Gorcyca, Marilyn D. Hunt, Charles A. Lubbers, and Pamela Bourland-Davis |
| 60 | Theory in public relations brings sense to teaching
communications theory Kenneth Plowman |
| 59 | Bright lights, bring problem. An active learning approach to crisis
communications Shirley A. Serini |
| 58 | Service-learning integration in a public relations
program. Pegagogy for enhanced learning Emma Daugherty |
| 57 | Interns and their supervisors: Patterns of productive
beliefs, attitudes and behaviors Fred K. Beard |
| 56 | How we teach graphic design to public relations
students Linda P. Morton |
| 55 | Job shadowing: A pilot study of public relations undergraduates Joye C. Gordon |
| 54 | Two schools, two time zones, one set of PR class objectives:
On asynchronous learning networks and in-class discussions Tom Kelleher and Michelle O'Malley |
| 53 | Learning and retention of the RACE algorithm in public relations
undergraduate education: A comparison of lecture instruction, case method and
simulation David O. Woolverton |
| 52 | Teaching public relations students to place 'public interest' before
client/management concerns David L. Martinson |
| 51 | Preparing public relations students for the IMC environment Robert A. Caroll |
| 50 | Using new technologies in the public relations curricula Elizabeth M. Witherspoon and Patricia A. Curtin |
| 49 | Civic public relations education: Integrating skills-based learning and
citizenship formation Donn James Tilson |
| 48 | Current events testing: A guide to helping public relations students keep
up with the news Edward J. Lordan |
| 47 | Management by objectives: An effective tool for measuring the
success of public relations classroom projects
Lisa T. Fall |
| 46 | Adding service learning to the corporate communications
curricula
Cynthia E. Clark |
| 45 | A comparative analysis of ethnic inclusion in pulbic relations
textbooks and reference books
Sandra Wills Hannon |
| 44 | Using SPE context to analysis in the public relations
campaigns class
Betty Farmer |
| 43 | Using cooperative learning to make writing masters of public
relations students
Lolita Hendrix |
| 42 | A real life problem for the introductory public relations
class
Rick Fischer |
| 41 | Perspectives on crisis communication
Donald Fishman |
| 40 | Using professionals in the classroom to give students
practical portfolio-building assignments
William C. Adams |
| 39 | Corporate video communication class improves public
relations students' visual literacy skill
Dulcie Murdock Straughan |
| 38 | Using interpretive exercises to measure Bloom's higher levels
of learning
Linda P. Morton |
| 37 | Bringing professionals into the classroom: "Faculty for a
Day"
Suzanne Heck |
| 36 | Motiving students to become receptive to research: How to
overcome the fear of numbers in the introductory public relations
course Don W. Stacks |
| 35 | Teaching with telephones in public relations classes
Todd Hunt |
| 34 | Using case studies in the introductory public relations class
William C. Adams |
| 33 | Educators define 'telling the truth' in PR
David L. Morton |
| 32 | Contest makes teaching AP style fun and easy
Linda P. Morton |
| 31 | Basic references for industry case studies
Carol Reuss |
| 30 | Topics course provides unique learning experience
Joseph M. Zappala |
| 29 | The public relations case as a teaching tool
Gay Wakefield |
| 28 | Brainstorming: We can teach 'creativity'
Jason Berger |
| 27 | Teaching media interview skills
Jason Berger |
| 26 | Sequence heads support use of research
David L. Martinson |
| 25 | Expert systems and the public relations classroom
Patricia Curtin and Glen T. Cameron |
| 24 | Ethics questionnaire facilitates discussion
Todd Hunt |
| 23 | Incorporating a fund-raising module in a principles course
Kathleen S. Kelly |
| 22 | Combining cooperative learning and individual client work in
the public relations "capstone" course
Michael D. Slater |
| 17 | Writing students benefit from feedback with computer
Douglas P. Starr, APR |
| 16 | Structured interviews bring case study course to life
R. Brooks Garner |
The division is in the process of trying to post all back copies online.
| Number | Title and Author | 21 | Management students can learn to manage others
Todd Hunt |
20 | Communicating corporate identity as a foundation skill
John E. Anderson |
19 | An intellectual history approach
Donald Fishman |
18 | Selecting students for work in groups
Ronda Beaman and Paul G. Stoltz |
15 | An audio-visual exercise for public relations students
Robert H. Loche and Sheila C. Crifasi |
14 | Teaching time management to PR students
Larissa A. Grunig |
13 | Teaching "feminization" by reframing the perspective
Pamela J. Creedon |
12 | Learning to track a public relations issue
John E. Anderson, APR |
11 | Seven steps to a successful public relations focus group
interview
Linda Costigan Lederman |
10 | Planning is a must in public relations writing course
R. Brooks Garner |
9 | Teaching research methods to public relations students
James H. Bissland |
8 | Peers can set example for improved writing in class PR agency
Robert E. Rayfield, APR |
7 | Action-reaction exercises bridge theory-practice
Charles A. Fleming |
6 | Analyzing events planned to attract the media
Mark A. Larson |
5 | Major rigor needed in selection of PR interns
Mark A. Larson |
4 | Interactive computer simulates "real world"
John V. Pavlik |
3 | Student is own client in campaigns course
Todd Hunt |
2 | Confronting the non-major's negative view of PR
David L. Martinson & Michael Ryan |
1 | Students enjoy phone tape dialogs with authors
Bill L. Baxter |
|---|